Brewer’s Association – Many beer drinkers want to know who makes their beer. The independent craft brewer seal is a handy tool for enthusiasts to easily differentiate beer from craft brewers and beer produced by other, non-craft companies.
Use of the Independent Craft Brewer Seal is Free for Qualifying Brewers
Provided they meet the following criteria:
- Valid TTB Brewer’s Notice.
- Meet the BA’s craft brewer definition.
- Sign a licensing agreement.
Can I get a HELL YEAH?!?!
Finally, the Brewer’s Association has done something so that us true brew lovers can differentiate the independent ones from the big beer ones. There are so many owned by big beer, some I’m not even aware of and have probably consumed in the past week alone. This logo will help differentiate. It’s like the USDA Organic logo on food.
But in all seriousness, this is a game changer for us all. No longer can AB-InBev hide behind their brands. So long as independent brewers actually use this logo on their bottles and cans. You don’t have to be a BA Member according to the press release. Seems legit.
What do we need to do in the community. Go to your local brewery and make them aware! Knock the door down and make that independent owner find space on their packaging, website, marketing materials, social media, cans, bottles, taps, wherever! Wear this logo proud. Get some damn stickers made. Let’s do it up! Go Brewer’s Association for doing this!